Posts by Taiki Beauty

  1. Makeup Brushes Enter the 21st Century

    For tens of thousands of years, Fine Artists have used virtually the same tool to apply emollient paint and watercolor pigments to various media. That familiar shape is essentially a wood cylinder with a cluster of animal hair attached to one end. Early on, the hair was held in place by animal-derived glues and strips…

  2. What’s Next? Asian Beauty Trends Poised to Become Big in the U.S.

    It seems that the trends that have made the biggest splash recently have all originated in Asia, the most notable being BB creams. Originally developed in Germany in the 60’s to protect skin after surgery, BB creams were introduced in South Korea in 1985. They became hugely popular, touted as the secret to Korean actresses…

  3. Facial Masks –So Good They’re Scary!!!

    Larissa Jensen of The NPD Group recently posted a blog about the facial mask she uses. Her family’s nickname for it: the “scary mommy mask.” Her kids love it when she pretends to be a zombie and chases them around the house while wearing the mask. Another blogger reports that her dog doesn’t recognize her…

  4. New Products Call for Innovation in Application

    A recent article in Beauty Packaging Magazine, Advances in Applicators and Tools, started me thinking about how innovations can change our industry. New developments in applicators and cosmetics packaging have made products easier to use and safer and have made products possible where they were not before.  Applicators are often the unique selling point of…

  5. Tailored Tools

    Not so long ago, there were few choices when it came to makeup and skincare products.  Over the past 20 years advances in beauty products design has caused the industry to explode with new products, formulas, ingredients and color options.  Now customers can choose products that match unique skin type and color and reflect their…

  6. Taiki Partnership with Matthew Waitesmith Sets Stage for Innovation

    TaikiUSA is excited to announce a partnership with long-time global makeup professional Matthew Waitesmith. At Taiki, we are constantly looking to design and science to enhance the consumer experience. Now we are adding to that an experienced professional to provide further insight to the application experience. Matthew is well known in the industry for his…

  7. Cosmetic Brushes: What’s in Your Bag?

    Even the best makeup can look bad if it is not applied well. An excellent product can yield a less-than-desirable result if the tools used are not up to the task. Cosmetics brushes made from the right materials will ensure optimum performance of the product. There are all sorts of natural fibers and synthetic fibers…

  8. The Eyes Have It – Innovations in Cosmetics Packaging Take Mascara Application to a New Level

    When mascara was introduced in 1913 it was in cake form, with a small brush for swiping over the wetted cake to apply to the lashes.  This was neither sanitary nor particularly effective.  Regardless, women loved it and mascara has become the cosmetic that half of all women today claim they cannot do without. Over…

  9. Jim Perry Discusses the Importance of the Application Experience in GCI Artilce

    The rise of the “Alphabet” creams continues to have a significant impact on the cosmetic industry. Major brands have launched a BB or Beauty Balm cream and now are trying to keep up pace with newest trend of CC or Color Corrector creams. Recently Cosmetics Design reported that DD or Daily Defense creams are next…