The beauty consumer continues to search for application techniques based on individual eye shapes.
Tag Archives: Animal-Free Brushes
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Join Taiki at MakeUp in Los Angeles
February 11-12, 2020 LA Convention Center, Los Angeles Booth B26 This February, the Taiki team will be returning to MakeUp in Los Angeles. This B2B makeup tradeshow is where brands, distribution and influencers can learn about the latest innovations, trends and technologies in the industry. Visit us at Booth B26 to see a sampling of…
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The Three Components the Best Makeup Brushes All Have
Yes, there are a lot of makeup brushes a customer can choose from these days. It’s easy for companies to create just another brush for cheap, but is that the best choice for your brand? Brushes bring real value in their performance. Having the right beauty tool that works with your product to deliver a…
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3D Brushes: A Worthy Investment
Whether you’re an artist, a chef or carpenter, the right tools are critical in helping you achieve your optimal results. The same is true for makeup brushes. With so many options on the market, it can be tempting for consumers to want the cheap multi-pack available online with free 2-day shipping, but that may not…
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Didn’t Make it to MakeUp in LA This Year? Here’s What You Missed…
As a member of such an innovative and research-driven company, I always find it important to go to trade shows like MakeUp in LA (MULA) so that we can explore and share the latest needs and requests of today’s beauty consumer. But, I know that sometimes it’s not always possible to make it to every…
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MULA 2018 Roundtable Takeaways on Makeup Applicators
On the final day of MakeUp in Los Angeles, I joined other product category experts to lead a roundtable about the advances and market drivers regarding makeup applicators. More and more cosmetic companies are realizing that the applicator really matters to the success of their products. Companies spend so much time and money perfecting their…
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What Do Consumers Want From Their False Eyelashes?
Big, bold eyes continue to be a trend in the cosmetic world as consumers search beauty magazines and social media for tips and tricks on how to make eyes look larger and really pop. Below we’ll explore 3 top consumer demands when it comes to false eyelashes. Consumers want options and variety Consumers are changing…
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Animal Free Revolution
e.l.f. Cosmetics recently announced that it will stop using animal hair to make its beauty tools. “It is the right thing to do and we sincerely hope the rest of the beauty industry follows our approach,” states e.l.f. in the article: http://www.cosmeticsdesign.com/Brand-Innovation/e.l.f.-Cosmetics-switches-to-synthetic-brush-fibers There has been an industry shift as it concerns the fibre used to…
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Makeup Brushes Enter the 21st Century
For tens of thousands of years, Fine Artists have used virtually the same tool to apply emollient paint and watercolor pigments to various media. That familiar shape is essentially a wood cylinder with a cluster of animal hair attached to one end. Early on, the hair was held in place by animal-derived glues and strips…