TaikiUSA is excited to announce a partnership with long-time global makeup professional Matthew Waitesmith. At Taiki, we are constantly looking to design and science to enhance the consumer experience. Now we are adding to that an experienced professional to provide further insight to the application experience. Matthew is well known in the industry for his…
Tag Archives: Application
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The Key to Flawless Application
Now more than ever, beauty application devices saturate the marketplace. Brands as well as consumers are searching for the latest and greatest delivery system. Finding an effective application method that enhances beauty routines is appealing to consumers – as reported by Euromonitor. Performance and functionality are key selling features. In a recent Beauty Packaging article,…
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Beauty is in the Science, the Design & the Application
In order to stay at the forefront of the ever–changing cosmetic and skincare industry, it is critical to have a deep understanding of the consumer as well as the industry. This knowledge combined with experience, creativity and innovation allows us to help solve application challenges. As reported in Cosmetic Design USA, global packaging sales are…
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Go for the Gold with Taiki
For two weeks this summer, the world turned its eye on London to experience the 2012 Summer Olympics. As we witnessed the athletic abilities of men & women around the world, we saw an array of talent and beauty. In every region there were relentless individuals & teams constantly trying to improve – to ultimately…
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Application Matters Most
The first moment of truth is when a consumer makes a purchase. The second comes when the consumer uses the product, i.e. the application. This experience determines if results are achieved and whether or not repeat purchases are made. Providing flawless application has a lot to do with the product, but the overall application of…
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TaikiUSA: Introducing EcoG+
The largest safety concern women have regarding make-up application is for their eyes. Bacteria lives on eyelashes and therefore is transferred back into the mascara upon use.
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Cosmetics Industry Watch: Innovate for Beauty’s Sake
It is with great interest that we read Innovate for Beauty’s Sake, a recent article in Beauty Packaging Magazine. Taiki USA’s ongoing commitment to Kaizen, the Japanese doctrine of continual improvement, means that innovation is central to what we do. It is through the process of intensely researching consumer needs, embracing the power of artistic…