When you are looking for makeup application tips, the Wall Street Journal isn’t the source that immediately comes to mind. But in an article earlier this month the WSJ recognized the development of unique applicators and cosmetics packaging design that have had a big impact on the beauty industry. To find out what innovations are…
Posts by Taiki Beauty
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How Beauty can make a Difference
Brands and consumers alike are searching for the next best solution that will change the way make up is applied. Innovation is a term that is used frequently to describe the latest, cool product. Brands are searching for key differentiators that will set them apart and make a connection with the consumer. As we are…
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The Key to Flawless Application
Now more than ever, beauty application devices saturate the marketplace. Brands as well as consumers are searching for the latest and greatest delivery system. Finding an effective application method that enhances beauty routines is appealing to consumers – as reported by Euromonitor. Performance and functionality are key selling features. In a recent Beauty Packaging article,…
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Beauty is in the Science, the Design & the Application
In order to stay at the forefront of the ever–changing cosmetic and skincare industry, it is critical to have a deep understanding of the consumer as well as the industry. This knowledge combined with experience, creativity and innovation allows us to help solve application challenges. As reported in Cosmetic Design USA, global packaging sales are…
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Go for the Gold with Taiki
For two weeks this summer, the world turned its eye on London to experience the 2012 Summer Olympics. As we witnessed the athletic abilities of men & women around the world, we saw an array of talent and beauty. In every region there were relentless individuals & teams constantly trying to improve – to ultimately…
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Application Matters Most
The first moment of truth is when a consumer makes a purchase. The second comes when the consumer uses the product, i.e. the application. This experience determines if results are achieved and whether or not repeat purchases are made. Providing flawless application has a lot to do with the product, but the overall application of…
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Behind Every Good Man… Is A Good Skincare Regimen
As we see growth in the cosmetic industry and the emergence of new trends, we wondered… is it women that are making the purchases or are men included in the overall goal to keep skin healthy and young looking? According to a study from NPD Group, “nine in 10 men use some sort of grooming…
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In A World of Multi-Taskers, Taiki Offers Convenience
Lately there have been many reports on the growing trend of multi-tasking beauty products. The NDP Group reported that 86% of women say they use make-up with skincare benefits. Within each make-up category, women are seeking additional benefits and value from their make-up if they can get more results from one product. NDP reports:“‘Evens out…
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Solving the Preservative Problem, Part 2: EcoG+
PR for Preservatives? The article that was featured in the June issue of Happi Magazine addresses a critical issue in the cosmetic and beauty industry… how safe are products with preservatives? How effective are preservative systems? As stated in the article, “preservatives play an important role in maintaining product integrity and ultimately, human health.” But…