Consumers have become very savvy about the cosmetic tools available to them. As they make investments in beauty or skincare items, they want to know they’re getting the ideal end result. Application matters, and users know that a poor tool can cause even the best product to underperform. Cosmetic sponges are no exception. From standard…
Tag Archives: Duo Sponges
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New Products Call for Innovation in Application
A recent article in Beauty Packaging Magazine, Advances in Applicators and Tools, started me thinking about how innovations can change our industry. New developments in applicators and cosmetics packaging have made products easier to use and safer and have made products possible where they were not before. Applicators are often the unique selling point of…
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Jim Perry Discusses the Importance of the Application Experience in GCI Artilce
The rise of the “Alphabet” creams continues to have a significant impact on the cosmetic industry. Major brands have launched a BB or Beauty Balm cream and now are trying to keep up pace with newest trend of CC or Color Corrector creams. Recently Cosmetics Design reported that DD or Daily Defense creams are next…
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Wall Street Journal Takes Note of Beauty Application Innovations
When you are looking for makeup application tips, the Wall Street Journal isn’t the source that immediately comes to mind. But in an article earlier this month the WSJ recognized the development of unique applicators and cosmetics packaging design that have had a big impact on the beauty industry. To find out what innovations are…