Whether you’re an artist, a chef or carpenter, the right tools are critical in helping you achieve your optimal results. The same is true for makeup brushes. With so many options on the market, it can be tempting for consumers to want the cheap multi-pack available online with free 2-day shipping, but that may not…
Tag Archives: Application Matters
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Taiki Celebrates 30 Years of Science & Design
TaikiUSA is proud to be celebrating a milestone this year: 30 years of providing skincare and makeup brands with Beauty Innovations. Combined with science & design, Taiki has continually developed many unique products that have changed the industry. We have evolved over the years to become a best-in-class, full-service manufacturing partner – providing complete design…
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Digital Trend Alert: Bright, Sparkly and Whimsical
There are so many fun, colorful and bold styles trending right now. From unicorns to mermaids, these nostalgic and fun styles are popping up in the form of fashion, food and beauty. Celebrities and civilians alike have taken to social media to share their obsession with all things multi-colored, glittery, sparkly and magical. Respond to…
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Flex Appli Featured on Innovation Tree at Makeup in New York
This year’s MakeUp in New York featured an Innovation Tree displaying new products that were judged by six top industry experts. The Flex Appli from Taiki was selected as one of the products to be recognized. Keeping with the theme of “Application Matters,” Taiki took a traditional flat applicator and created a unique flexible design…
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Jim Perry Discusses the Importance of the Application Experience in GCI Artilce
The rise of the “Alphabet” creams continues to have a significant impact on the cosmetic industry. Major brands have launched a BB or Beauty Balm cream and now are trying to keep up pace with newest trend of CC or Color Corrector creams. Recently Cosmetics Design reported that DD or Daily Defense creams are next…
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Application Matters Most
The first moment of truth is when a consumer makes a purchase. The second comes when the consumer uses the product, i.e. the application. This experience determines if results are achieved and whether or not repeat purchases are made. Providing flawless application has a lot to do with the product, but the overall application of…
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TaikiUSA: Introducing EcoG+
The largest safety concern women have regarding make-up application is for their eyes. Bacteria lives on eyelashes and therefore is transferred back into the mascara upon use.