Whether you’re an artist, a chef or carpenter, the right tools are critical in helping you achieve your optimal results. The same is true for makeup brushes. With so many options on the market, it can be tempting for consumers to want the cheap multi-pack available online with free 2-day shipping, but that may not offer the quality and performance needed to properly apply your makeup products.
As beauty brands, it’s up to us to help educate customers about the differences in blending and application between brushes, and why a higher-quality brush is an investment towards a more consistent and flawless look.
3D Brushes Collect, Hold and Apply Powder
Crafted with multiple dimensions, this brush has dense center fibers that hold product and deposit it on the face while outer feathery fibers ensure softer, superior blending for an airbrushed finish.
The multi-tiered configuration allows for two different finishes, depending on usage. Moving the brush in a straight-up-and-down motion provides a more natural finish, while a circular motion provides a glossy, HD finish. This kind of dual-purpose beauty tool can also satisfy a customer’s demand for value and help them think twice about what kind of bang they can get for their buck.
Natural vs. Synthetic Fibers
Animal-free fibers offer the perfect solution to ethical concerns with natural hair. As customers become more and more educated on their brushes’ materials, the more they seek vegan or cruelty-free options. In fact, 69% of surveyed makeup consumers stated that if they knew their makeup brushes were made with animal hair, they would look for an alternative, animal-free product. Taiki has manufactured our 3D brush using animal-free brush fibers that solve these customer demands without sacrificing performance.
Application Matters
Using a poor tool can cause even the best makeup products to underperform. If your customers are using cheap, bulk-buy brushes that come a dime a dozen, they might not experience the right application, which may lead them to think the issue is with your product and not the brush. By providing them with an ethical, high-performing alternative, they can make an informed investment towards improving their beauty routine. When you’re ready to launch your own 3D brush, talk to a Taiki design expert.
Want to learn more about 3D brushes, animal-free fibers and consumer trends? Taiki will be at MakeUp in New York from September 12-13. Stop by our booth or contact us to schedule a one-on-one meeting.