Lady Gaga. Bella Hadid. Diane Kruger. All of these women have posted what’s known as a “sheet-mask selfie” to their millions of fans on Instagram to see, double tap and imitate. While face masks used to be purely functional, offering tangible and scientific performance benefits for skincare serums, they are now becoming as beautiful as…
Tag Archives: Decorative Handles
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The Three Components the Best Makeup Brushes All Have
Yes, there are a lot of makeup brushes a customer can choose from these days. It’s easy for companies to create just another brush for cheap, but is that the best choice for your brand? Brushes bring real value in their performance. Having the right beauty tool that works with your product to deliver a…
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MULA 2018 Roundtable Takeaways on Makeup Applicators
On the final day of MakeUp in Los Angeles, I joined other product category experts to lead a roundtable about the advances and market drivers regarding makeup applicators. More and more cosmetic companies are realizing that the applicator really matters to the success of their products. Companies spend so much time and money perfecting their…
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Digital Trend Alert: Bright, Sparkly and Whimsical
There are so many fun, colorful and bold styles trending right now. From unicorns to mermaids, these nostalgic and fun styles are popping up in the form of fashion, food and beauty. Celebrities and civilians alike have taken to social media to share their obsession with all things multi-colored, glittery, sparkly and magical. Respond to…