Not so long ago, there were few choices when it came to makeup and skincare products. Over the past 20 years advances in beauty products design has caused the industry to explode with new products, formulas, ingredients and color options. Now customers can choose products that match unique skin type and color and reflect their…
Category Archives: Blog
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Cosmetic Brushes: What’s in Your Bag?
Even the best makeup can look bad if it is not applied well. An excellent product can yield a less-than-desirable result if the tools used are not up to the task. Cosmetics brushes made from the right materials will ensure optimum performance of the product. There are all sorts of natural fibers and synthetic fibers…
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The Eyes Have It – Innovations in Cosmetics Packaging Take Mascara Application to a New Level
When mascara was introduced in 1913 it was in cake form, with a small brush for swiping over the wetted cake to apply to the lashes. This was neither sanitary nor particularly effective. Regardless, women loved it and mascara has become the cosmetic that half of all women today claim they cannot do without. Over…
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Jim Perry Discusses the Importance of the Application Experience in GCI Artilce
The rise of the “Alphabet” creams continues to have a significant impact on the cosmetic industry. Major brands have launched a BB or Beauty Balm cream and now are trying to keep up pace with newest trend of CC or Color Corrector creams. Recently Cosmetics Design reported that DD or Daily Defense creams are next…
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The Key to Flawless Application
Now more than ever, beauty application devices saturate the marketplace. Brands as well as consumers are searching for the latest and greatest delivery system. Finding an effective application method that enhances beauty routines is appealing to consumers – as reported by Euromonitor. Performance and functionality are key selling features. In a recent Beauty Packaging article,…
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Beauty is in the Science, the Design & the Application
In order to stay at the forefront of the ever–changing cosmetic and skincare industry, it is critical to have a deep understanding of the consumer as well as the industry. This knowledge combined with experience, creativity and innovation allows us to help solve application challenges. As reported in Cosmetic Design USA, global packaging sales are…
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Go for the Gold with Taiki
For two weeks this summer, the world turned its eye on London to experience the 2012 Summer Olympics. As we witnessed the athletic abilities of men & women around the world, we saw an array of talent and beauty. In every region there were relentless individuals & teams constantly trying to improve – to ultimately…
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Application Matters Most
The first moment of truth is when a consumer makes a purchase. The second comes when the consumer uses the product, i.e. the application. This experience determines if results are achieved and whether or not repeat purchases are made. Providing flawless application has a lot to do with the product, but the overall application of…
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Behind Every Good Man… Is A Good Skincare Regimen
As we see growth in the cosmetic industry and the emergence of new trends, we wondered… is it women that are making the purchases or are men included in the overall goal to keep skin healthy and young looking? According to a study from NPD Group, “nine in 10 men use some sort of grooming…