Beauty and cosmetic brands are in the business of building customer loyalty. However, loyalty cannot be accomplished simply through packaging, store placement, advertising or influencer marketing. Yes, it’s critical to generate enough interest in your product to attract new customers and encourage them to make a purchase, but that’s not where customer engagement with your…
Tag Archives: Science
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Beauty is in the Science, the Design & the Application
In order to stay at the forefront of the ever–changing cosmetic and skincare industry, it is critical to have a deep understanding of the consumer as well as the industry. This knowledge combined with experience, creativity and innovation allows us to help solve application challenges. As reported in Cosmetic Design USA, global packaging sales are…
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In A World of Multi-Taskers, Taiki Offers Convenience
Lately there have been many reports on the growing trend of multi-tasking beauty products. The NDP Group reported that 86% of women say they use make-up with skincare benefits. Within each make-up category, women are seeking additional benefits and value from their make-up if they can get more results from one product. NDP reports:“‘Evens out…
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Experts Agree: Beauty Really is In the Science
“Science can be seen in beauty advertisements and packaging, underscoring the importance of a designer’s ability to simplify complex technology into a symbolic representation that is aesthetically pleasing, sophisticated and highly positioned for optimal consumer connection.” – This is a quote from a recent article, Marketing Matters: The Role of Science in Beauty, in Global…