Between skincare products, makeup products, tools and applicators, the average woman uses no less than 16 beauty products each day. It may sound like a lot but think about what can go into just one customer’s beauty routine. Not only might she use a primer product, like a lotion or the increasingly popular sheet mask,…
Posts by Taiki Beauty
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Biocellulose Facial Masks: Hydration Comes Naturally
Biocellulose just might be one of the hottest mask categories in the near future. According to a recent report by Transparency Market Research (TMR), biocellulose facial masks are projected to show stronger growth than other mask materials. These masks have high appeal to ingredient-conscious consumers. Formulated with nata de coco, a fermented coconut fruit extract,…
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Facial Sheet Masks and American Markets
It’s not uncommon for popular trends to transcend countries, but the success of facial sheet masks is a bit of an anomaly. That’s because skin care has not traditionally been a priority for the American consumer market. Instead, American cosmetic shoppers looked for makeup products that would conceal flaws or enhance features. Most successful products…
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Digital Trend Alert: Bright, Sparkly and Whimsical
There are so many fun, colorful and bold styles trending right now. From unicorns to mermaids, these nostalgic and fun styles are popping up in the form of fashion, food and beauty. Celebrities and civilians alike have taken to social media to share their obsession with all things multi-colored, glittery, sparkly and magical. Respond to…
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What are Beauty Consumers Looking for Right Now? Masks!
This week, Global Cosmetic News published an article on Google’s skin care trends to watch for 2017. Not surprisingly, it’s all about the masks. This is not a new trend – Cleopatra was said to have used mud from the Dead Sea in her skin routine to achieve a healthy glow. Today Pinterest and other…
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What Do Consumers Want From Their False Eyelashes?
Big, bold eyes continue to be a trend in the cosmetic world as consumers search beauty magazines and social media for tips and tricks on how to make eyes look larger and really pop. Below we’ll explore 3 top consumer demands when it comes to false eyelashes. Consumers want options and variety Consumers are changing…
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Hydrogel Masks: The Latest in Mask Technology
Facial masks continue to be a growing trend in the skincare market. Happi Magazine notes in a recent Prestige Beauty Continues Growth in Q3 article that growth in cosmetic masks continues to outpace the overall market, with dollar sales increasing by 28%. Many brands are launching various types of face masks and patches and differentiating…
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Effusion Cushion Compact Delivers Superior Application
The newest makeup delivery system has been seen across many brands – the Cushion Compact. This new, popular compact comes with a sponge soaked in light foundation (including SPF) and includes an applicator that allows you to dab the product on your face and build coverage where necessary. In addition to being compact, it is…
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Animal Free Revolution
e.l.f. Cosmetics recently announced that it will stop using animal hair to make its beauty tools. “It is the right thing to do and we sincerely hope the rest of the beauty industry follows our approach,” states e.l.f. in the article: http://www.cosmeticsdesign.com/Brand-Innovation/e.l.f.-Cosmetics-switches-to-synthetic-brush-fibers There has been an industry shift as it concerns the fibre used to…