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Beauty Blog

Aug 7, 2018

Are You Covering the Entire Beauty Process for Customers?

Between skincare products, makeup products, tools and applicators, the average woman uses no less than 16 beauty products each day. It may sound like a lot but think about what can go into just one customer’s beauty routine. Not only might she use a primer product, like a lotion or the increasingly popular sheet mask, but also traditional tools like sponges and brushes to apply makeup. She may touch up her makeup throughout the day or add new makeup to transition her look from day to night. At the end of the day, she’ll use makeup remover wipes to cleanse her face.

While millennial customers especially like to experiment with different makeup and beauty tools, our research has shown that if they have a good experience with a brand or product, they are more likely to come back for a repeat purchase and try other products in their line because they see it as a less risky purchasing decision than going with a brand they didn’t know.

If your company is only producing one or a few beauty products, then you could be missing significant opportunities to meet your customers’ beauty needs throughout the day, not just during one step in their routine. TaikiUSA can help you produce a range of tools that cover the entire process, from prep to application to removal.

 

Quick Primer Masks Prepare the Face for Flawless Makeup Application

Priming the face before adding makeup creates a smooth base for makeup products while also hydrating and nourishing the skin. Some primers provide additional benefits, such as reducing the appearance of fine lines or pore size. As using a primer becomes more the norm for makeup users, the growing trend of facial sheet masks offers a solution that provides the moisture and clarification properties in a luxurious and efficient delivery method.

Laminated sheet masks reduce evaporation and trap heat emitted from the skin which encourages more beneficial ingredients from the primer formula to be absorbed. The end result is soft and smooth skin, without a greasy feel, that’s ready for makeup application.

 

3D Brushes Hold and Deposit Product Evenly for an Airbrushed Finish

3D brushes provide the best of both worlds in a single product. Their dense, center fibers hold product so your customers waste less and achieve greater pigmentation transfer while the outer, feathery fibers ensure a soft and superior blending. Made with animal-free fibers, these brushes offer all of the same benefits of natural hair while alleviating the ethical concerns of brands and their customers.

The customer can use this brush with powder products, including foundation and blush, and achieve different finishes depending on how they use the brush. Customers can move the brush straight up and down for a natural finish, or in a circular motion for a glossy, HD finish.

 

Makeup Remover Wipes Hydrate and Cleanse the Skin while Gently Lifting Away Product

Removing makeup at the end of the day with a harsh soap can strip away valuable and natural moisture in the face. In order to gently lift away product while cleansing and hydrating the skin, customers look to pre-moistened makeup remover wipes. For travelers or late-night socialites especially, these wipes are a lifesaver.

Our makeup remover wipes contain oils that will not clog pores, but will instead nurture, replenish and refresh skin, for a healthier complexion, including:

  • Jojoba seed oil
  • Macadamia seed oil
  • Camellia seed oil
  • Evening primrose oil

 

Be the Brand Your Customers Use the Most

You want your brand to be there for your customers for the beginning, the middle and the end of their day-to-day beauty routine. With products that cover priming, application and removal, you can cover their entire makeup process from start to finish.

Will you be in the New York City area this September? TaikiUSA will be at Makeup in New York showcasing our primer masks, 3D brushes, remover wipes and more of our many makeup and beauty solutions. Join us at Booth #292 on September 12-13 at Center415. Get tickets here.

Posted under: Masks, Natural Brushes, Wipes | By Taiki Beauty

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