The skincare industry is experiencing a wave of innovation within the Feminine Care segment, with new products emerging that cater to diverse needs and preferences. There’s a growing openness to exploring alternative at-home treatments that prioritize skincare benefits, for the whole body. New feminine care products tap into a growing trend of at-home, topical solutions…
When it comes to beauty, wellness and skincare on-the-go, more and more consumers are turning to cosmetic wipes for their convenience and portability. Brands everywhere are coming out with travel-friendly products to accommodate all sorts of trips, whether they be to the gym before work or on an airplane flying across the globe. Here are…
Convenience and portability have become the top features of a makeup removal wipe. It’s not just beauty gurus who understand the appeal of wipes, but casual makeup users as well. Customers can keep a pack in their bathroom or at their vanity and remove makeup at the end of the day, or throw them into…
Between skincare products, makeup products, tools and applicators, the average woman uses no less than 16 beauty products each day. It may sound like a lot but think about what can go into just one customer’s beauty routine. Not only might she use a primer product, like a lotion or the increasingly popular sheet mask,…
Wipes are quickly growing into their own beauty category. As reported in the November article Wipe On, Wipe Off in GCI Magazine, ease, portability, convenience and versatility have helped wipes grow into a thriving segment. As the popularity of wipes continues to grow, so do their uses—from tanning wipes to sunscreen, anti-aging to anti-acne. Regardless…
Wet wipes are not just for babies anymore! The industry has been growing rapidly over the past years to support cleansing wipes, hand wipes, facial wipes, etc…People have relied on wet wipes to cleanse from germs as quick and convenient alternatives to washing their hands. In this same vein, consumers have turned to wet wipes…