The beauty consumer continues to search for application techniques based on individual eye shapes. A trend propelled into popularity during the recent pandemic when beauty enthusiasts were forced to put down the lipstick and embrace the eye, because of wearing protective face masks.
As consumers are looking at how to emphasize their eyes, Google shows a recent upswing in searches for “hooded” and “monolid” eyes. The data points to one thing, consumers are paying attention to eye shape and how to apply makeup for their personalized aesthetic and physiology.
Tailoring beauty tools to pair with eye shapes may help answer some of the frustrations consumers have when it comes to makeup application. For instance, a consumer with a hooded eye should not be using the same fluffy eyeshadow brush as the much larger surface area of a consumer with a round eye.
There is a gap in the market for personalized beauty tools! Beauty consumers are accustomed to choosing the correct color palettes to match their natural beauty, skin tone and eye color. There is room for growth here in expanding your current application products to accommodate a whole range of face and eye shapes. TaikiUSA has a vast brush portfolio showcasing different head shapes and fiber densities.
Embrace the shape and view our Application Trend Report: Makeup Application According to Eye Shape to learn about how you can pair different brushes with the six main eye shapes. Help your customer enhance their natural beauty by offering customized solutions that meet their application needs.