On the final day of MakeUp in Los Angeles, I joined other product category experts to lead a roundtable about the advances and market drivers regarding makeup applicators. More and more cosmetic companies are realizing that the applicator really matters to the success of their products. Companies spend so much time and money perfecting their…
Category Archives: News
-
Animal Free Revolution
e.l.f. Cosmetics recently announced that it will stop using animal hair to make its beauty tools. “It is the right thing to do and we sincerely hope the rest of the beauty industry follows our approach,” states e.l.f. in the article: http://www.cosmeticsdesign.com/Brand-Innovation/e.l.f.-Cosmetics-switches-to-synthetic-brush-fibers There has been an industry shift as it concerns the fibre used to…
-
Flex Appli Featured on Innovation Tree at Makeup in New York
This year’s MakeUp in New York featured an Innovation Tree displaying new products that were judged by six top industry experts. The Flex Appli from Taiki was selected as one of the products to be recognized. Keeping with the theme of “Application Matters,” Taiki took a traditional flat applicator and created a unique flexible design…
-
Taiki Partners With Genealogy Beauty to Host “Cocktails for a Cause”
Taiki is proud to partner with Genealogy Beauty to host “Cocktails for a Cause”. This event supports Children’s Future and the Children’s Future Learning Center of Cambodia.More than 230 children come to the Center every day – which is a place where children can learn and grow in a safe, nurturing environment. The Center is…
-
Fox Business News to Report on Taiki Innovations
Taiki Beauty will be the subject of a feature on Fox Business News airing March 19 and 20. The segment will explore Taiki’s innovative approach to the beauty industry, specifically the Tafre fibre which was developed in conjunction with DuPont. The segment will air: Thursday, March 19 at 9:27pm (EST) Friday, March 20 at 10:41pm (EST) Friday, March…
-
Taiki and Tafre To Be Featured on The Global Learning Series
Tafre fibre, developed in conjunction with DuPont, is generating a lot of interest in the beauty industry and the media is taking notice. Taiki will be featured on The Global Learning Series in a segment focused on Understanding Beauty/Health and Wellness and on Fox Business News. Jim Perry, CEO and President of TaikiUSA explains how…
-
Wet Wipes Growing in Functionality and Popularity
Wipes are quickly growing into their own beauty category. As reported in the November article Wipe On, Wipe Off in GCI Magazine, ease, portability, convenience and versatility have helped wipes grow into a thriving segment. As the popularity of wipes continues to grow, so do their uses—from tanning wipes to sunscreen, anti-aging to anti-acne. Regardless…
-
Taiki Partnership with Matthew Waitesmith Sets Stage for Innovation
TaikiUSA is excited to announce a partnership with long-time global makeup professional Matthew Waitesmith. At Taiki, we are constantly looking to design and science to enhance the consumer experience. Now we are adding to that an experienced professional to provide further insight to the application experience. Matthew is well known in the industry for his…
-
Wall Street Journal Takes Note of Beauty Application Innovations
When you are looking for makeup application tips, the Wall Street Journal isn’t the source that immediately comes to mind. But in an article earlier this month the WSJ recognized the development of unique applicators and cosmetics packaging design that have had a big impact on the beauty industry. To find out what innovations are…