There is a sustainability movement affecting the beauty industry right now, causing brands to consider new ways to appeal to their growing base of eco-conscious consumers. We know that up to 75% of Millennial shoppers alter their buying habits with the environment in mind and are willing to pay more for beauty products made from…
Category Archives: Blog
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Are At-Home Spa Treatments the Future of Sheet Masks?
The beauty and skincare industry has seen a growing trend in consumers looking to create at-home spa days and recreate their favorite expensive spa treatments and experienced in the comfort of their own homes. With technical advancements in the masks category, many facial sheet masks and patches are now just as effective as expensive spa…
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Targeted Treatment for Targeted Audiences: Acne Patches for Specific Blemish Types
Acne comes in many forms. When customers need to treat their acne, they first research to find out which kind they have and then seek particular treatments to clear it faster and minimize damage to their skin. Acne patches, dots, strips and other skincare treatments are growing in popularity for a number of reasons: Versatile…
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This One Manufacturing Change Can Create a More Sustainable Sheet Mask
No company wants its customers to accuse them of “slowly killing the planet.” Unfortunately, that’s exactly what’s starting to happen with recent articles pointing fingers at single-packaged sheet masks. Your consumers are reading about aluminum or plastic sachets that often can’t be recycled. As we’ve seen with items like plastic straws, K-cups and similar products,…
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Kaizen: The Beauty of Continuous Improvement
Every brand that we serve is looking for the best products and solutions for their customers. If a brand’s partners and suppliers are complacent in their product design, innovation and functionality, they can end up with inferior products and ultimately may lose customers, fall behind the competition or deliver an unsafe product. At Taiki, we…
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Are Your Suppliers Helping or Hindering Your Customer-Centric Strategy?
Building relationships with customers is key to a successful business. Taking a customer-centric approach can help understand what customers want, how they find and shop for products and how they make their decisions to purchase again or recommend products. A critical component of this strategy is flexibility, since the needs of customers are constantly changing….
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Why All Brands Should Care About the Science Behind Their Products
Beauty and cosmetic brands are in the business of building customer loyalty. However, loyalty cannot be accomplished simply through packaging, store placement, advertising or influencer marketing. Yes, it’s critical to generate enough interest in your product to attract new customers and encourage them to make a purchase, but that’s not where customer engagement with your…
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Don’t Leave the Application Experience to Chance
We’ve been stressing for years that application matters, but let’s unpack what that really means for today’s beauty consumer and your brand. As you develop skincare and beauty products and bring them to launch, it’s important to consider how your products will be applied. Why? The Second Moment of Truth The first moment of truth…
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Trend Alert: Substance AND Style
Lady Gaga. Bella Hadid. Diane Kruger. All of these women have posted what’s known as a “sheet-mask selfie” to their millions of fans on Instagram to see, double tap and imitate. While face masks used to be purely functional, offering tangible and scientific performance benefits for skincare serums, they are now becoming as beautiful as…