We’ve been stressing for years that application matters, but let’s unpack what that really means for today’s beauty consumer and your brand. As you develop skincare and beauty products and bring them to launch, it’s important to consider how your products will be applied. Why?
The Second Moment of Truth
The first moment of truth with a product is when the customer makes a purchase. The second is when the customer uses the product, experiencing its quality as per the promise of the brand[1]. It’s during this second moment of truth that these questions are answered:
- Did this product meet my expectations?
- Will I purchase this product again?
- Will I recommend this product to others?
Avoid Disappointment
It’s a fact that different tools – even different shapes or materials – can create vastly different application experiences. If your customer isn’t using the best beauty tools with your product, it may cause the product to not transfer, not to absorb in the skin, or not to look as it’s intended. When this happens, your product is significantly more likely to take the blame than the applicator, leading to dissatisfied customers, negative product reviews and fewer repeat purchases.
Sometimes cosmetic brands consider beauty tools and delivery mechanisms as an afterthought. They’ll take whatever project budget they have left after developing a product and invest it in an inexpensive, low quality brush or sponge to include with the product. If the tool included is not effective, brands could find themselves with a great product, but a poor reputation due to an unsatisfactory application experience.
Build Brand Loyalty
The more importance you give to the performance and success of your product AFTER it’s in the hands of your customer, the more action you should take BEFORE launch to ensure the customer will always have the best application experience.
By providing the best solutions to enhance the application experience and product performance, we help build customer satisfaction and increase brand loyalty.
We work to understand your brand, your product, your customers and your goals. From prepping skin to applying cosmetic and skincare products to makeup removal, we cover the entire beauty routine and look at all the tools and products options available.
- Cosmetic Sponges
- Makeup Brushes
- Applicators
- Beauty Puffs
- Sheet Masks
- Wet Wipes
Pulling from our experience in application, new and patented technologies, improved methods as well as the latest trends, Taiki can help create the best application solutions for your brand.
Contact us today to get help with your application needs project.
[1] Lafley, A. G.; Charan, Ram (8 April 2008). “The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation”.