Now more than ever, beauty application devices saturate the marketplace. Brands as well as consumers are searching for the latest and greatest delivery system. Finding an effective application method that enhances beauty routines is appealing to consumers – as reported by Euromonitor. Performance and functionality are key selling features. In a recent Beauty Packaging article,…
Tag Archives: Packaging
-
Application Matters Most
The first moment of truth is when a consumer makes a purchase. The second comes when the consumer uses the product, i.e. the application. This experience determines if results are achieved and whether or not repeat purchases are made. Providing flawless application has a lot to do with the product, but the overall application of…
-
Adding Value: Innovative Beauty Packaging
“Packaging is one of the essential factors which cosmetic companies must take into account when trying to capture attention in crowded marketplaces.” This is reported on CosmeticDesign.com USA, in the article Global Cosmetic Packaging Market is Expected to Reach $24B in 2012. Stores are more congested than ever as new and existing personal care products…
-
Cosmetics Industry Watch: The Role of Beauty Packaging in the Age of the Informed Consumer
It’s not what you know that matters. It’s what your friends know, and their friends know, and the friends of their friends – these are the opinions that count today, more than anything. A recent report from Total Beauty Media Group is shining the spotlight on the importance of peer reviews, according to this article…
-
Cosmetics Industry Watch: Innovate for Beauty’s Sake
It is with great interest that we read Innovate for Beauty’s Sake, a recent article in Beauty Packaging Magazine. Taiki USA’s ongoing commitment to Kaizen, the Japanese doctrine of continual improvement, means that innovation is central to what we do. It is through the process of intensely researching consumer needs, embracing the power of artistic…
-
Taiki Δ PGA Mask
Industry Trends Watch: Increasing Incorporation of Functionality In the most recent issue of Beauty Packaging Magazine, there was a great article entitled “Keeping Up With Skin Care.” Of particular interest is the recognition of a trend toward increased functionality in skin care packaging. Enthusiastic consumer response has proven what the world’s best beauty brands have…