Tafre fibre, developed in conjunction with DuPont, is generating a lot of interest in the beauty industry and the media is taking notice. Taiki will be featured on The Global Learning Series in a segment focused on Understanding Beauty/Health and Wellness and on Fox Business News. Jim Perry, CEO and President of TaikiUSA explains how…
TaikiUSA is excited to announce a partnership with long-time global makeup professional Matthew Waitesmith. At Taiki, we are constantly looking to design and science to enhance the consumer experience. Now we are adding to that an experienced professional to provide further insight to the application experience. Matthew is well known in the industry for his…
When you are looking for makeup application tips, the Wall Street Journal isn’t the source that immediately comes to mind. But in an article earlier this month the WSJ recognized the development of unique applicators and cosmetics packaging design that have had a big impact on the beauty industry. To find out what innovations are…
Brands and consumers alike are searching for the next best solution that will change the way make up is applied. Innovation is a term that is used frequently to describe the latest, cool product. Brands are searching for key differentiators that will set them apart and make a connection with the consumer. As we are…
The largest safety concern women have regarding make-up application is for their eyes. Bacteria lives on eyelashes and therefore is transferred back into the mascara upon use.
Examining the beauty industry from a global perspective reveals the emergence of four strong, clearly-identifiable trends. That’s according to Euromonitor, a leading consumer research firm, quoted extensively in this Cosmetics Design article. The four trends include the exploration of new retail channels, capitalizing on high tech claims, a heightened awareness of emerging global trends, and…
Taiki is a Japanese word that is made up of different kanji symbols that have multiple meanings.Tai means bigKi means joy, shine, tree Taiki has been around for over 80 years. The concepts that have guided us from our origin are as true today as they were when the company was established in 1930. At…
It’s not what you know that matters. It’s what your friends know, and their friends know, and the friends of their friends – these are the opinions that count today, more than anything. A recent report from Total Beauty Media Group is shining the spotlight on the importance of peer reviews, according to this article…
It is with great interest that we read Innovate for Beauty’s Sake, a recent article in Beauty Packaging Magazine. Taiki USA’s ongoing commitment to Kaizen, the Japanese doctrine of continual improvement, means that innovation is central to what we do. It is through the process of intensely researching consumer needs, embracing the power of artistic…