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Tag Archives: Masks
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Beauty Accelerate 2021: Making Beauty Better with Waterless
TaikiUSA is proud to be the Gold Sponsor at Beauty Accelerate, the event connecting brand marketing and R&D Innovation. This will be Taiki’s third year participating in the annual event. Last year, Taiki introduced the concept of Waterless Beauty. Building on that concept, this year our Chief Scientist Dr. Laura Frazier will be presenting a…
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Making Beauty Better, Not Just Sustainable
The Mindful Consumer Consumers are becoming more focused on sustainable options – researching and looking for ways to help the environment while improving their own wellness. In a recent study, 79% of consumers indicated they are changing their purchase preferences based on sustainability.¹ Brands have ambitious sustainability goals and are constantly looking to provide their…
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Well-Aging Skincare
Female consumers over the age of 55 are now embracing their mature skin and focused on keeping it healthy and nourished. This empowering movement known as “well-aging” is not only for the skin, but the overall body from the inside out. Older women want more representation in the beauty industry. They are looking for brands…
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Solutions to Protect and Restore the Skin Barrier
Many consumers are making their skincare a main priority. They have taken the time to learn about specific ingredients and the needs for their skin to create a healthy skincare routine. Through this research, consumers have learned the importance of protecting the skin barrier. What is your skin barrier? The stratum corneum – also known…
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Performance Skincare
Facial sheet masks have been around for quite some time, but not all sheet masks are created equal. Some have ingredients such as harsh preservatives, corticoids (steroids), or have no active ingredients, meaning there is no benefit to their use. These formulas have not risen to the standards consumers expect from skincare products or the…
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What is Efficacy in Skincare?
One of the latest buzz words in the beauty industry is efficacy. Efficacy means how well your product works. While a lot of products promise a therapeutic effect on the skin, efficacy means that the product does indeed provide the promised results. Efficacy in skincare is important to consider as it is the delivery system…
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Are At-Home Spa Treatments the Future of Sheet Masks?
The beauty and skincare industry has seen a growing trend in consumers looking to create at-home spa days and recreate their favorite expensive spa treatments and experienced in the comfort of their own homes. With technical advancements in the masks category, many facial sheet masks and patches are now just as effective as expensive spa…
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This One Manufacturing Change Can Create a More Sustainable Sheet Mask
No company wants its customers to accuse them of “slowly killing the planet.” Unfortunately, that’s exactly what’s starting to happen with recent articles pointing fingers at single-packaged sheet masks. Your consumers are reading about aluminum or plastic sachets that often can’t be recycled. As we’ve seen with items like plastic straws, K-cups and similar products,…