Female consumers over the age of 55 are now embracing their mature skin and focused on keeping it healthy and nourished. This empowering movement known as “well-aging” is not only for the skin, but the overall body from the inside out. Older women want more representation in the beauty industry. They are looking for brands to discuss the aging process and focus more on well-being rather than anti-aging. According to Mintel, “By 2022, 32% of the U.S. population will comprise women aged 55-plus.” This demographic will be critical to the industry and brands need to develop more products that are designed with them in mind.
Retinol is one of the most popular and well-studied ingredients on the market for anti-aging skincare products. It offers extremely powerful benefits, but it is not always the best for sensitive skin or those looking for more natural ingredients. According to Joshua Zeichner, Director of Cosmetic and Clinical Research in Dermatology at Mount Sinai Hospital, “The downside to retinol is that it can cause irritation of the skin, limiting its use.” As a result, well-aging consumers want alternatives that are just as effective but cause less irritation to sensitive skin.
Benefits of Bakuchiol
Shifting towards healthier ingredients, bakuchiol has become popular for consumers looking for natural alternatives to retinol. Bakuchiol is a skincare ingredient that is found in the Psoralea corylifolia plant. The soothing properties that derive from bakuchiol can help comfort the skin and minimize issues related to sensitivity and reactivity. It is also a potent antioxidant that reduces the appearance of fine lines and wrinkles, helps restores firmness, and treats skin discoloration and hyperpigmentation.
Bakuchiol Sheet Mask
For your consumers that are seeking more natural well-aging products that are still effective, Taiki’s Bakuchiol Mask is a great solution. By using the recommended 1% level of bakuchiol, this mask is formulated to help smooth, brighten and firm the skin. The Bakuchiol Mask is made from a biodegradable non-woven that provides a barrier to improve the delivery of active ingredients. With this mask material, your consumers will receive the best results possible.
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