This year’s MakeUp in New York featured an Innovation Tree displaying new products that were judged by six top industry experts. The Flex Appli from Taiki was selected as one of the products to be recognized. Keeping with the theme of “Application Matters,” Taiki took a traditional flat applicator and created a unique flexible design…
Tag Archives: Applicators
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New Products Call for Innovation in Application
A recent article in Beauty Packaging Magazine, Advances in Applicators and Tools, started me thinking about how innovations can change our industry. New developments in applicators and cosmetics packaging have made products easier to use and safer and have made products possible where they were not before. Applicators are often the unique selling point of…
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Tailored Tools
Not so long ago, there were few choices when it came to makeup and skincare products. Over the past 20 years advances in beauty products design has caused the industry to explode with new products, formulas, ingredients and color options. Now customers can choose products that match unique skin type and color and reflect their…
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The Eyes Have It – Innovations in Cosmetics Packaging Take Mascara Application to a New Level
When mascara was introduced in 1913 it was in cake form, with a small brush for swiping over the wetted cake to apply to the lashes. This was neither sanitary nor particularly effective. Regardless, women loved it and mascara has become the cosmetic that half of all women today claim they cannot do without. Over…
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Wall Street Journal Takes Note of Beauty Application Innovations
When you are looking for makeup application tips, the Wall Street Journal isn’t the source that immediately comes to mind. But in an article earlier this month the WSJ recognized the development of unique applicators and cosmetics packaging design that have had a big impact on the beauty industry. To find out what innovations are…
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Behind Every Good Man… Is A Good Skincare Regimen
As we see growth in the cosmetic industry and the emergence of new trends, we wondered… is it women that are making the purchases or are men included in the overall goal to keep skin healthy and young looking? According to a study from NPD Group, “nine in 10 men use some sort of grooming…
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Adding Value: Innovative Beauty Packaging
“Packaging is one of the essential factors which cosmetic companies must take into account when trying to capture attention in crowded marketplaces.” This is reported on CosmeticDesign.com USA, in the article Global Cosmetic Packaging Market is Expected to Reach $24B in 2012. Stores are more congested than ever as new and existing personal care products…
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Tafre Taiki Fibre Video Demonstrations
Grade A Goat Hair Make-up Brush vs. Tafre Taiki Fibre In this demonstration we will see the comparison of Grade A goat hair as compared to the Tafre Taiki Fibre. Traditionally, make-up brushes from luxury brands such as Chanel, Dior & Sephora use high quality goat hair to develop premium make-up brushes. These make-up brushes…