Brands and consumers alike are searching for the next best solution that will change the way make up is applied. Innovation is a term that is used frequently to describe the latest, cool product. Brands are searching for key differentiators that will set them apart and make a connection with the consumer. As we are…
Category Archives: News
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Experts Agree: Beauty Really is In the Science
“Science can be seen in beauty advertisements and packaging, underscoring the importance of a designer’s ability to simplify complex technology into a symbolic representation that is aesthetically pleasing, sophisticated and highly positioned for optimal consumer connection.” – This is a quote from a recent article, Marketing Matters: The Role of Science in Beauty, in Global…
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TaikiUSA: Introducing EcoG+
The largest safety concern women have regarding make-up application is for their eyes. Bacteria lives on eyelashes and therefore is transferred back into the mascara upon use.
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Cosmetics Industry Watch: The Steady Growth of Premium Cosmetics Places a New Emphasis on the Application Experience
Examining the beauty industry from a global perspective reveals the emergence of four strong, clearly-identifiable trends. That’s according to Euromonitor, a leading consumer research firm, quoted extensively in this Cosmetics Design article. The four trends include the exploration of new retail channels, capitalizing on high tech claims, a heightened awareness of emerging global trends, and…
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TaikiUSA: Proud To Partner with the Arbor Day Foundation
Taiki is a Japanese word that is made up of different kanji symbols that have multiple meanings.Tai means bigKi means joy, shine, tree Taiki has been around for over 80 years. The concepts that have guided us from our origin are as true today as they were when the company was established in 1930. At…
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Cosmetics Industry Watch: The Role of Beauty Packaging in the Age of the Informed Consumer
It’s not what you know that matters. It’s what your friends know, and their friends know, and the friends of their friends – these are the opinions that count today, more than anything. A recent report from Total Beauty Media Group is shining the spotlight on the importance of peer reviews, according to this article…
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Cosmetics Industry Watch: Innovate for Beauty’s Sake
It is with great interest that we read Innovate for Beauty’s Sake, a recent article in Beauty Packaging Magazine. Taiki USA’s ongoing commitment to Kaizen, the Japanese doctrine of continual improvement, means that innovation is central to what we do. It is through the process of intensely researching consumer needs, embracing the power of artistic…
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Cosmetics Industry Watch: The Ascent of Airless Technology
A recent article in Cosmetics Design – Europe nicely describes the ascent of airless technology in the beauty packaging industry. Skin center manufacturers are described as early adopters of airless tubes and airless packs. Other segments of the industry are steadily following suit. Why?
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Cosmetics Industry Watch: Aspiration and Inspiration
In a recent issue of WWD.com, there was a great profile of John Demsey. Mr. Demsey is the Group President of the Estee Lauder companies, and it was fascinating to see the forces he identifies as being influential in shaping the beauty world.