In the last ten years, the American beauty industry has seen a substantial growth in the demand for sheet masks. Sheet masks provide a layer of material between a formula and the skin, which absorbs heat emitted from the body and uses it to dilate pores while also reducing evaporation, allowing more beneficial ingredients to…
Category Archives: Blog
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What You Need to Know About Cosmetic Sponges
Consumers have become very savvy about the cosmetic tools available to them. As they make investments in beauty or skincare items, they want to know they’re getting the ideal end result. Application matters, and users know that a poor tool can cause even the best product to underperform. Cosmetic sponges are no exception. From standard…
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Clay Mud Masks Get a Sheet Mask Makeover
Mud masks allow consumers to pamper themselves with a relaxing skin care treatment. Whether they’re looking to unwind after a long week at work or simply want to dedicate half-an-hour to themselves, mud masks help users experience a spa feeling at home. Many times customers will use a mud mask just to obtain that atmosphere…
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Biocellulose Facial Masks: Hydration Comes Naturally
Biocellulose just might be one of the hottest mask categories in the near future. According to a recent report by Transparency Market Research (TMR), biocellulose facial masks are projected to show stronger growth than other mask materials. These masks have high appeal to ingredient-conscious consumers. Formulated with nata de coco, a fermented coconut fruit extract,…
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Facial Sheet Masks and American Markets
It’s not uncommon for popular trends to transcend countries, but the success of facial sheet masks is a bit of an anomaly. That’s because skin care has not traditionally been a priority for the American consumer market. Instead, American cosmetic shoppers looked for makeup products that would conceal flaws or enhance features. Most successful products…
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Digital Trend Alert: Bright, Sparkly and Whimsical
There are so many fun, colorful and bold styles trending right now. From unicorns to mermaids, these nostalgic and fun styles are popping up in the form of fashion, food and beauty. Celebrities and civilians alike have taken to social media to share their obsession with all things multi-colored, glittery, sparkly and magical. Respond to…
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What are Beauty Consumers Looking for Right Now? Masks!
This week, Global Cosmetic News published an article on Google’s skin care trends to watch for 2017. Not surprisingly, it’s all about the masks. This is not a new trend – Cleopatra was said to have used mud from the Dead Sea in her skin routine to achieve a healthy glow. Today Pinterest and other…
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What Do Consumers Want From Their False Eyelashes?
Big, bold eyes continue to be a trend in the cosmetic world as consumers search beauty magazines and social media for tips and tricks on how to make eyes look larger and really pop. Below we’ll explore 3 top consumer demands when it comes to false eyelashes. Consumers want options and variety Consumers are changing…
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Hydrogel Masks: The Latest in Mask Technology
Facial masks continue to be a growing trend in the skincare market. Happi Magazine notes in a recent Prestige Beauty Continues Growth in Q3 article that growth in cosmetic masks continues to outpace the overall market, with dollar sales increasing by 28%. Many brands are launching various types of face masks and patches and differentiating…