The way your beauty products are packaged is just as important as the product itself. Luxury skincare packaging creates unique opportunities to excite consumers, make your mark in the industry, and tell your brand story. Here are three ways your brand can stand out with luxury skincare packaging.
72% of Americans say that packaging design influences their purchase decisions. Why?
Well, it’s the first thing buyers interact with while shopping, whether they’re doing so online or in-store. The visual, tactile and functional elements of packaging all matter to create a luxurious appeal.
Why Should I Use Luxury Skincare Packaging?
Luxury packaging creates a sense of indulgence and extravagance that ordinary packaging can’t match. It allures consumers with its elegance and sense of exclusivity. Luxury skincare packaging ultimately allows you to invest in a high-quality, well-rounded solution that doesn’t cut any corners for cost.
How can luxury packaging differentiate your brand? How can you intentionally use luxury packaging to express what your brand believes in?
We’re here to help you get started. Here are three ways your brand can use luxury skincare packaging to stand out.
3 Ways Your Brand Can Use Luxury Skincare Packaging to Stand Out
#1 – By Using Unique Design Effects
When it comes to luxury packaging design, the sky is the limit – and that’s why it can be so difficult to pinpoint the best design features for your brand. While the creative options are infinite, here are some of our favorite design effects.
Logo variations
Developing variations of your logo is a perfect way to showcase your brand on all packaging sizes and formats. There’s something very “luxury” about being recognizable by just your logo mark.
For example, if you have a very small product in a tiny box, don’t just shrink your logo down to fit. Instead, leverage your logo mark or the first letter of your brand name and make it stand out in some way – like bolding or underlining.
The key is to make your brand recognizable with the fonts, colors and other design elements in your luxury packaging.
Foil stamping
Foil stamping is a printing technique used to convey a brand’s quality through decorative effects. The process involves using pressure and heat to apply a thin layer of metal onto paper, fabric and other packaging materials. Once again, the creative opportunities here are endless.
Any color, font and material works with foil stamping, making it the perfect addition to your brand’s luxury packaging. Check out an example of our foil stamping below!
Packaging that feels like art
These days, plain package designs are out and artistic packaging is in.
Customers love to open a new skincare product and feel that the package they’re holding is more than just a box with a brand name on it.
Using artistic details in your luxury packaging designs is a great way to give your packaging a luxurious look and excite consumers.
#2 – By Being Sustainable
Sustainability is a huge push in the beauty industry. The problem: Developing sustainable products is expensive.
Positioning as sustainable luxury, however, can solve that problem.
More and more customers are willing to pay more for products that don’t harm the environment. Creating a luxurious appeal with your sustainable packaging can return dividends for your brand.
There are plenty of sustainable luxury packaging options that you can utilize to heal the environment and show consumers exactly what your brand stands for. Here are a few to get you started.
Multi-packs
Limiting the use of single-use products means that there will be less waste and less plastic going into landfills. Brands that put 50 or 100+ products (such as makeup wipes!) into the same package significantly lessen their environmental footprint while providing consumers with products that are convenient and easy to use.
Refillable packaging
Refillable packaging is changing the beauty industry for the better. It provides consumers with a refillable exterior they only need to purchase once, and then they can buy refills as needed. Refillable packaging is great for both powder and liquid formulas, making it an excellent sustainable solution for all beauty products.
Sustainable materials
Sustainable materials are great for luxury skincare packaging because they don’t take away from a product’s elegant feel – in fact, they add to it. Materials like glass and responsibly sourced wood look and feel luxurious while being entirely recyclable.
#3 – By Thoughtfully Customizing
Every beauty product is different, and each one compels packaging that speaks to its individual purpose. When outlining your brand’s luxury packaging specs, there’s value in thoughtful customization.
This is because different skincare products like face patches, makeup brushes and cleansers have different shapes, formulas and purposes. Using the same packaging for all of your products is a missed opportunity to be creative.
For example, microneedle patches are a unique product, and they call for foil sachet packaging that seals in the product and prevents it from drying out. This packaging not only benefits the product and the consumer but also looks visually pleasing and can be customized to meet the size and shape of the patch.
Final Thoughts
Luxury skincare packaging is a creative way for your brand to showcase its products through design and ethical materials. If you are looking for a way to stand out in the beauty industry, this is a great place to start.
Looking to incorporate luxury skincare packaging at your beauty brand? Start a project with TaikiUSA today.