When mascara was introduced in 1913 it was in cake form, with a small brush for swiping over the wetted cake to apply to the lashes. This was neither sanitary nor particularly effective. Regardless, women loved it and mascara has become the cosmetic that half of all women today claim they cannot do without. Over…
Tag Archives: Brushes
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How Beauty can make a Difference
Brands and consumers alike are searching for the next best solution that will change the way make up is applied. Innovation is a term that is used frequently to describe the latest, cool product. Brands are searching for key differentiators that will set them apart and make a connection with the consumer. As we are…