In this blog, we look at the impacts of social media, society, and trends on Preteens and their skincare needs.
Starting a skincare regime early has become routine for preteens (tweens). In 2023, it is reported that Gen Alpha spent more on skincare and makeup than any other age group – $4.7 Billion. According to NBC News.com, this market segment is also known as the #kidsatSephora trend, which refers to the increased number of tweens shopping the aisles of beauty retailers and often posting their hauls on social media. On average, tweens spend $140 on skincare annually. While older generations don’t understand the idea of preteens investing in their skin at a young age, Gen Alpha represents an informed and connected generation growing up fast. Read the full article here.
Media Influences
Preteens are growing up in the digital age where TikTok and YouTube have replaced traditional television. Brands use social platforms to target marketing directly to the audience – creating interest and education. Brands use fun, colorful, must-have products that lead to “trending” skincare solutions. Learning from celebrity kids, tweens create videos and tutorials of their usage and experiences.
Changes in hormones and Influences
Gen Alpha is a generation experiencing hormonal changes at an earlier age*; therefore, they feel the need to address skin issues to combat these concerns. While these changes are frustrating, tweens are influenced by products they think can tackle their skincare issues. Often, parents purchase products based on the child’s recommendation or see what other kids are using. Unfortunately, this can lead to products that are not safe for young kid’s skin. Read more about this topic
Skincare Debate for Tweens
There is an ongoing debate on whether Gen Alpha should use skincare products. Instead of spending their birthday money on toys, they purchase skincare products. Some parents find it unnecessary for young children to use anything besides a facial cleanser, while others encourage their kids to start a healthy skincare regime.
Many dermatologists feel that a skincare routine is OK if the products are safe.
Unfortunately, some of the products kids view on social media may not be geared toward their age group. It’s important to understand what’s hype and what’s healthy.
Keep it Simple, Healthy and Fun!
Keep the skincare routine to two to three steps: Face Wash, Moisturizer, and spot treatments – but don’t forget SPF!
- Gentle Cleanser to clean the face is a great way to remove dirt and oil. Mud masks are a trendy, healthy way to provide a natural, deep cleaning packed with antioxidants to repair and protect the skin.
- Moisturizer is a great way to maintain the skin’s moisture barrier. Hydrating Hydrogel Masks boast a powerhouse formula featuring Sodium Hyaluronate, Amino Acids, and Ceramides to deliver the nourishment tweens desire for radiant skin.
- Spot treatments help to clear up pimples. Hydrocolloid patches shrink blemishes and speed healing while protecting and soothing the skin. These effective patches are formulated without harsh chemicals that dry out the skin.
Conclusion:
Because of their exposure to social media, tweens will be influenced by the products and trends they see online or by their peers. Nurturing tween skin is the best approach when beginning a skincare routine. Offering healthy options and safe formulations is a great way to help this audience make better decisions. Understanding their needs and providing effective, gentle products will help keep their skin glowing for the years to come.
TaikiUSA is the company leading brands turn to for custom masks and patch expertise. We create custom products that can work for any generation to offer the best skincare solutions.