It’s an exciting time for the applicator segment. While brushes, sponges and spatulas have always been a conduit in helping beauty and personal care customers achieve a peak product-use experience, leaps and bounds have been made to improve their sustainability.
Covid has also left a lasting imprint. Pandemic-idled customers who’ve turned to taking care of their own hair, skin and nail treatments want the right tools for the job. What’s more, innovatively hygienic applicators are prepping to be a bridge back to the retail beauty counter, because as we now know, Covid has made the days of dipping a finger into community tester products obsolete.