As reported by most skincare publications, facial masks were the driving force behind skincare growth in 2014. Based on industry news, this trend will continue throughout 2015. The Today Show lists Sheet Facial Masks as one of its Bold Trends for 2015.
Many western skincare routines are adopted from Asian markets. Korean women follow a 10-step skincare regime, twice a day – included in this process is a sheet facial mask.
Masks are known to refresh and hydrate but now formulas include ingredients that provide more specific treatments including: pore minimizing, brightening, and even skin tones. The formulas are typically rich with vitamins and antioxidants to get the desired results.