ESOMAR-certified consulting firm Future Market Insights’ report projects a significantly positive outlook for waterless cosmetics market through 2021. According to the report, the market is expected to surpass nearly US$ 8.9 billion. Rising demand for chemical-free cosmetics, especially among women, is primarily underpinning the expansion prospects. Furthermore, FMI projects the market to register a CAGR of over 13.3% between 2021 and 2031.
With increasing reach of social media, beauty bloggers, and influencers, the demand for waterless cosmetics has ballooned owing to their skincare benefits. Sustainability concerns and increased demand for waterless skin care products have increased the manufacturing of waterless cosmetics, bolstering the market growth.