Beauty Blog

One of the latest buzz words in the beauty industry is efficacy. Efficacy means how well your product works. While a lot of products promise a therapeutic effect on the…

Lady Gaga. Bella Hadid. Diane Kruger. All of these women have posted what’s known as a “sheet-mask selfie” to their millions of fans on Instagram to see, double tap and…

In the last ten years, the American beauty industry has seen a substantial growth in the demand for sheet masks. Sheet masks provide a layer of material between a formula…

Consumers have become very savvy about the cosmetic tools available to them. As they make investments in beauty or skincare items, they want to know they’re getting the ideal end…

Mud masks allow consumers to pamper themselves with a relaxing skin care treatment. Whether they’re looking to unwind after a long week at work or simply want to dedicate half-an-hour…

It seems that the trends that have made the biggest splash recently have all originated in Asia, the most notable being BB creams. Originally developed in Germany in the 60’s…

Larissa Jensen of The NPD Group recently posted a blog about the facial mask she uses. Her family’s nickname for it: the “scary mommy mask.” Her kids love it when…

When mascara was introduced in 1913 it was in cake form, with a small brush for swiping over the wetted cake to apply to the lashes.  This was neither sanitary…

“Science can be seen in beauty advertisements and packaging, underscoring the importance of a designer’s ability to simplify complex technology into a symbolic representation that is aesthetically pleasing, sophisticated and…

Wet wipes are not just for babies anymore! The industry has been growing rapidly over the past years to support cleansing wipes, hand wipes, facial wipes, etc…People have relied on…