Beauty Blog

Between skincare products, makeup products, tools and applicators, the average woman uses no less than 16 beauty products each day. It may sound like a lot but think about what…

Anyone who suffers from acne can confirm that it’s just awful. Breakouts are not just for teenagers, but women and men in their 20s, 30s, even past their 50s can…

For targeted treatments, beauty patches can be created in unique shapes to treat specific areas like the forehead, neck, under-eyes, décolletage and more. The materials create a thermal layer that…

In the last ten years, the American beauty industry has seen a substantial growth in the demand for sheet masks. Sheet masks provide a layer of material between a formula…

Consumers have become very savvy about the cosmetic tools available to them. As they make investments in beauty or skincare items, they want to know they’re getting the ideal end…

Mud masks allow consumers to pamper themselves with a relaxing skin care treatment. Whether they’re looking to unwind after a long week at work or simply want to dedicate half-an-hour…

Biocellulose just might be one of the hottest mask categories in the near future. According to a recent report by Transparency Market Research (TMR), biocellulose facial masks are projected to…

It’s not uncommon for popular trends to transcend countries, but the success of facial sheet masks is a bit of an anomaly. That’s because skin care has not traditionally been…

As a member of such an innovative and research-driven company, I always find it important to go to trade shows like MakeUp in LA (MULA) so that we can explore…

On the final day of MakeUp in Los Angeles, I joined other product category experts to lead a roundtable about the advances and market drivers regarding makeup applicators. More and…