Between skincare products, makeup products, tools and applicators, the average woman uses no less than 16 beauty products each day. It may sound like a lot but think about what…Continue Reading
Anyone who suffers from acne can confirm that it’s just awful. Breakouts are not just for teenagers, but women and men in their 20s, 30s, even past their 50s can…Continue Reading
For targeted treatments, beauty patches can be created in unique shapes to treat specific areas like the forehead, neck, under-eyes, décolletage and more. The materials create a thermal layer that…Continue Reading
In the last ten years, the American beauty industry has seen a substantial growth in the demand for sheet masks. Sheet masks provide a layer of material between a formula…Continue Reading
Consumers have become very savvy about the cosmetic tools available to them. As they make investments in beauty or skincare items, they want to know they’re getting the ideal end…Continue Reading
Mud masks allow consumers to pamper themselves with a relaxing skin care treatment. Whether they’re looking to unwind after a long week at work or simply want to dedicate half-an-hour…Continue Reading
Biocellulose just might be one of the hottest mask categories in the near future. According to a recent report by Transparency Market Research (TMR), biocellulose facial masks are projected to…Continue Reading
It’s not uncommon for popular trends to transcend countries, but the success of facial sheet masks is a bit of an anomaly. That’s because skin care has not traditionally been…Continue Reading
As a member of such an innovative and research-driven company, I always find it important to go to trade shows like MakeUp in LA (MULA) so that we can explore…Continue Reading
On the final day of MakeUp in Los Angeles, I joined other product category experts to lead a roundtable about the advances and market drivers regarding makeup applicators. More and…Continue Reading
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