Beauty Blog

Building relationships with customers is key to a successful business. Taking a customer-centric approach can help understand what customers want, how they find and shop for products and how they…

Beauty and cosmetic brands are in the business of building customer loyalty. However, loyalty cannot be accomplished simply through packaging, store placement, advertising or influencer marketing. Yes, it’s critical to…

While the weather may have been cool and dreary during this year’s MakeUp in Los Angeles (MULA) trade show, on the exhibit floor it was all about beauty and skincare…

We’ve been stressing for years that application matters, but let’s unpack what that really means for today’s beauty consumer and your brand. As you develop skincare and beauty products and…

Lady Gaga. Bella Hadid. Diane Kruger. All of these women have posted what’s known as a “sheet-mask selfie” to their millions of fans on Instagram to see, double tap and…

At TaikiUSA, we understand the importance of keeping up with trends and market demands. That’s why we are constantly introducing new products and technologies to support customer needs and interests….

Yes, there are a lot of makeup brushes a customer can choose from these days. It’s easy for companies to create just another brush for cheap, but is that the…

When it comes to beauty, wellness and skincare on-the-go, more and more consumers are turning to cosmetic wipes for their convenience and portability. Brands everywhere are coming out with travel-friendly…

We all know that what we eat can have a direct impact on how we look and feel. For years, people have focused on having a healthy mind and body…

Convenience and portability have become the top features of a makeup removal wipe. It’s not just beauty gurus who understand the appeal of wipes, but casual makeup users as well….