Beauty Blog

As a member of such an innovative and research-driven company, I always find it important to go to trade shows like MakeUp in LA (MULA) so that we can explore…

On the final day of MakeUp in Los Angeles, I joined other product category experts to lead a roundtable about the advances and market drivers regarding makeup applicators. More and…

There are so many fun, colorful and bold styles trending right now. From unicorns to mermaids, these nostalgic and fun styles are popping up in the form of fashion, food…

This week, Global Cosmetic News published an article on Google’s skin care trends to watch for 2017. Not surprisingly, it’s all about the masks. This is not a new trend…

Big, bold eyes continue to be a trend in the cosmetic world as consumers search beauty magazines and social media for tips and tricks on how to make eyes look…

Facial masks continue to be a growing trend in the skincare market. Happi Magazine notes in a recent Prestige Beauty Continues Growth in Q3 article that growth in cosmetic masks…

The newest makeup delivery system has been seen across many brands – the Cushion Compact. This new, popular compact comes with a sponge soaked in light foundation (including SPF) and…

e.l.f. Cosmetics recently announced that it will stop using animal hair to make its beauty tools. “It is the right thing to do and we sincerely hope the rest of…

Taiki USA President and CEO Jim Perry will be joining industry experts at the Personal Care Products Council Science Symposium in Newark, NJ on October 20 to discuss the past,…

This year’s MakeUp in New York featured an Innovation Tree displaying new products that were judged by six top industry experts. The Flex Appli from Taiki was selected as one…