Beauty Blog

The beauty and skincare industry has seen a growing trend in consumers looking to create at-home spa days and recreate their favorite expensive spa treatments and experienced in the comfort…

Acne comes in many forms. When customers need to treat their acne, they first research to find out which kind they have and then seek particular treatments to clear it…

February 11-12, 2020 LA Convention Center, Los Angeles Booth B26 This February, the Taiki team will be returning to MakeUp in Los Angeles. This B2B makeup tradeshow is where brands,…

No company wants its customers to accuse them of “slowly killing the planet.” Unfortunately, that’s exactly what’s starting to happen with recent articles pointing fingers at single-packaged sheet masks. Your…

Every brand that we serve is looking for the best products and solutions for their customers. If a brand’s partners and suppliers are complacent in their product design, innovation and…

Building relationships with customers is key to a successful business. Taking a customer-centric approach can help understand what customers want, how they find and shop for products and how they…

Beauty and cosmetic brands are in the business of building customer loyalty. However, loyalty cannot be accomplished simply through packaging, store placement, advertising or influencer marketing. Yes, it’s critical to…

While the weather may have been cool and dreary during this year’s MakeUp in Los Angeles (MULA) trade show, on the exhibit floor it was all about beauty and skincare…

We’ve been stressing for years that application matters, but let’s unpack what that really means for today’s beauty consumer and your brand. As you develop skincare and beauty products and…

Lady Gaga. Bella Hadid. Diane Kruger. All of these women have posted what’s known as a “sheet-mask selfie” to their millions of fans on Instagram to see, double tap and…