✨ A recent report from Global Cosmetic Magazine featured a new Benchmarking Company study (August 2025) of more than 3,600 beauty and personal care buyers (men and women), revealing a clear picture: consumers generally feel healthy about their skin, but when issues arise, they are eager for targeted, effective, and innovative solutions. This Blog highlights these insights.
Key Consumer Insights
- Skin confidence isn’t guaranteed: 65% of women say their skin is “somewhat healthy,” but when problems occur, 84% actively seek solutions.
- Male consumers have similar concerns: While women are the majority of consumers with skincare concerns, men also share these concerns and seek solutions.
- Top concerns: fine lines/wrinkles (66%), dry skin (49%), hyperpigmentation (43%), clogged pores (43%), and under-eye circles (39%).
- Emotional impact: Troubled skin makes women feel self-conscious (60%) and frustrated (56%)—but also excited when they discover the right product.
- Purchase drivers: proven efficacy (46%), fast results (34%), dermatologist tested/recommended (33%), and value for money (31%).
- Emerging interest areas: retinol alternatives (71%), anti-inflammatory/calming treatments (69%), hydroquinone alternatives (69%), clarifying treatments (67%), and barrier creams (65%).
- Body care opportunities: dryness (63%), firmness (52%), and cellulite (46%) top the list. Consumers are highly interested in caffeine firming creams (79%), body serums (75%), body masks (75%), and leave-on exfoliators (74%).
What This Means for Brands
The research highlights both a challenge and an opportunity. Consumers are actively seeking innovation—particularly solutions that deliver targeted benefits, fast results, and new ingredient stories. They’re also increasingly open to novel formats and delivery systems that make skincare feel effective and enjoyable.
Taiki’s Solutions: Meeting the Demand for Efficacy + Innovation
At Taiki, we design advanced mask and patch technologies that directly align with these consumer needs and growth opportunities:
- Targeted Facial Patches: Address wrinkles, hyperpigmentation, and acne with formats like microneedle patches, hydrocolloid pimple patches, and dissolving films.
- Body Patches & Masks: Larger-area solutions infused with firming, hydrating, or brightening actives, ideal for concerns like cellulite, dryness, or uneven tone.
- Barrier & Calming Solutions: Innovative mask and patch systems designed to deliver barrier-strengthening and anti-inflammatory actives—directly reflecting top “must try” categories from the study.
- Intimate Care Formats: Gentle, effective patch solutions meeting the growing demand for full-body skin wellness and specialized care.
The Bottom Line
Consumers are telling us what they want: efficacy, speed, and innovation. Brands that can deliver targeted, trustworthy solutions in formats consumers already trust—like masks and patches—are primed to win.
With over 30 years of expertise in developing science-backed beauty tools and delivery systems, Taiki helps skincare leaders bring these next-generation products to life.
✨ Ready to create solutions consumers are asking for? Let’s build the future of skincare together.