In this blog, we’ll explore the rise of visible skincare patches and how Gen Z influences the beauty industry. We’ll discuss the reasons behind this shift, the new product trends, and what it means for beauty and skincare brands.
Gen Z, born between 1997 and 2012, is redefining beauty routines.
Unlike previous generations, who may have prioritized hiding imperfections, Gen Z is all about embracing individuality and celebrating healthy skin. This shift towards visible skincare routines is disrupting traditional beauty standards and focusing on long-term skin health over temporary fixes.
Largest Demographic to Purchase Skincare Patches
This generation is the largest demographic that purchases skincare patches. They wear their patches proudly, which can be a walking advertisement for your brand. Bold and uniquely shaped hydrocolloid pimple patches, biocellulose eye patches, and reusable skincare patches are just a few product examples of how brands can corner this market. Statista.com has a full report on this subject, you can see the graph here.
The Reasons Why Gen Z Embraces Visible Patches
There are many reasons behind Gen Z’s openness to wearing patches visibly, such as:
- Functionality over Aesthetics: They prioritize effectiveness and visible results. Unapologetically, they will put their skin health first. Products like acne patches are now being worn during the daytime.
- Social Media Savvy: Heavily influenced by platforms like TikTok and Instagram, normalizing visible skincare routines. Fashionista.com dives into how Gen Z is influenced by social media marketing, read the full article here.
- Self-expression and Individuality: Skincare patches are a way to personalize and own their skincare routine.
Opportunity for Brands to Meet the Demand and Capture Gen Z’s Attention
Beauty and skincare brands can capture the attention of Gen Z with targeted skincare patches that are functional and fun to wear. Gen Z has product expectations that exhibit diversity, inclusion, sustainability efforts, and gender fluidity. How beauty and skincare brands can cater to this demand:
- Design innovation: Cater to Gen Z’s desire for self-expression with unique patch aesthetics. Create eye-catching, fun patch designs in inclusive colors and shapes for all genders and skin types. Mood-boosting scented nose strips work to unclog pores and gently uplift mood with aromatherapy and a playful look.
- Sustainable and visible materials: Align with Gen Z’s eco-conscious values by using sustainable formats and materials like these customizable reusable patches.
- Co-create with Influencers: Partner with beauty influencers and leverage platforms like TikTok to win over the Gen Z audience. Find a full influencer marketing guide here.
- Transparency and education: To build credibility, highlight the science behind the patch. This means clearly identifying ingredients and benefits in marketing and product packaging.
- Quality: Work with a trusted beauty manufacturer to guide you through the design phase, formula and product development, manufacturing, and logistics of launching a successful skincare patch. Here is a Beauty Manufacturing Guide to get you started.
Final Thoughts
Gen Z is leading the charge toward a more inclusive and individualistic beauty market. This positive trend is here to stay. Beauty brands that want to stay relevant will need to adapt to meet the demands of this new generation of consumers. Partnering with a trusted manufacturer like TaikiUSA can help you develop science-backed, aesthetically pleasing products that cater to a wide range of individual needs.
Interested in collaborating with us to develop a science-backed skincare patch solution? Please reach out here.