Skincare product packaging is just as crucial as your formula and not for the reasons you may think. While packaging can relay brand aesthetics, it also determines formula protection, product performance, customer satisfaction and sustainability.
You have invested a great deal of time and resources into developing your skincare formula, and to ensure it performs in the way intended, you must choose the right type of packaging. Refillable airless pumps are an innovative way to ensure your product performs well while reducing your brand’s carbon footprint.
First, let’s break down what an airless pump package is.
An airless pump package is a non-pressurized vacuum dispensing system that utilizes a mechanical pump. As you push down on the pump, the disc in the bottle rises to push the product out of the pump.
The refillable airless pump packages take the dispensing system as step further by adding the additional benefit of a refillable cartridge. The refillable cartridge is an effective way to reduce the amount of plastic by allowing the consumer to purchase the refill only rather than repurchasing and disposing the full package again and again.
1- Product Performance
Airless technology can ensure the integrity of the formula. The airless dispensing system eliminates outside elements to maintain formula quality and efficacy. A recent article by Shape magazine explains how certain active ingredients are sensitive to light and air and may benefit from specific packaging like airless pumps.
- Hygienic: unlike glass jars or plastic tubes, there is no cross-contamination from fingers when applying a product from an airless pump. The bottle is double-walled and never encounters hands, so there will be no contamination from impurities.
- Stability: eliminating exposure to air protects delicate formulas that are formulated without preservatives and have natural and organic claims
- Shelf Life: Airless pump technology protects the product from oxidation by creating a tight seal, preventing the formula from being exposed to outside elements that might shorten the shelf life, like exposure to air and light.
- Dosage: the pump dispenses a controlled metered dose during each actuation and works with a wide range of product viscosities.
2- Customer Satisfaction
The last thing you want is for your product to fall short once in your customer’s hands. Customers expect the product to be easy to apply, work effectively & reliably, and of course, be economically sound.
- High Evacuation Rate: Consumers want to get the most bang for their buck, including using a product till the very last drop. Unlike standard dip tube packages, an airless pump will evacuate within a 90% rate leaving little unused product to go to waste.
- Easy Storage: Refillable airless pumps sit upright and are easy to store when not in use.
3- Sustainability
Beauty brands that want to do their part and lessen their environmental impact must also find packaging supporting the formula’s stability. Refillable airless pump systems are an excellent eco-friendly approach to this industry-wide problem.
- Refillable Cartridges: Provide customers with a simple, cost-effective solution for restocking their skincare and cosmetic products. To ensure that customers can easily refill their products, design the packaging to be user-friendly, with clear instructions for refilling and education for recycling.
- PCR Content: According to Shape Magazine, PCR skincare packaging options are popular for beauty and skincare brands. This easy swap helps reduce the amount of new plastic put into the world while providing safe and stable material for packaging. Taiki offers the refillable airless pump collection in up to 50% PCR materials.
Final Thoughts
Product packaging is more important than what meets the eye. Product protection, formula stability and brand values are essential in choosing your packaging. Refillable Airless Pump packages significantly improve product shelf life, performance, and customer satisfaction.
By implementing a refillable package system, businesses can reduce their packaging waste and minimize their environmental impact. Setting them apart as a brand committed to sustainability can attract environmentally conscious customers and contribute to a positive brand image.