Beauty Blog

Taiki Partnership with Matthew Waitesmith Sets Stage for Innovation

Jul 18

TaikiUSA is excited to announce a partnership with long-time global makeup professional Matthew Waitesmith. At Taiki, we are constantly looking to design and science to enhance the consumer experience. Now we are adding to that an experienced professional to provide further insight to the application experience.

Matthew is well known in the industry for his years at MAC cosmetics as the senior VP of Global Artist Training & Development. His background in the beauty industry and focus on unique artistry techniques is unmatched. Click here to read more about Matthew’s expertise.

As a consultant for TaikiUSA, Matthew will help improve, refine and enhance application technologies.  His breadth of experience as a professional makeup artist and educator provides Taiki with real-world input to create better application designs and technologies.

This partnership combines Taiki’s 80 years of industry experience with Matthew’s innovative ideas and knowledge, providing customers with state-of-the-art solutions that will change the landscape of the beauty industry.  This is the kind of differentiator that will be transformative.

See the full press release for more details.


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