MATTHEW WAITESMITH

Consulting Partner for TaikiUSA, Inc.

With an unparalleled background in in the beauty industry, Matthew’s knowledge and skill helps Taiki improve, refine, and enhance application technologies.

During his 17 years at M.A.C, Matthew helped define the company as it is today.  He created the Artist Training & Development Department and the Color Team and established sampling procedures, demonstration tools and sanitary standards.  Prior to joining M.A.C, Matthew’s work as a beauty photographer appeared in major publications in North America and Europe and he was sought out as a consultant for cosmetics houses and fashion forecasting firms.   His early experiences as a makeup artist complete his understanding of the cosmetics industry, giving him first hand knowledge of the tools and how they work.

Matthew provides real world input as a global make up artist and educator to develop brush and applicator technology that will transform the industry.

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