Beauty Blog

Didn’t Make it to MakeUp in LA This Year? Here’s What You Missed…

Mar 01
Didn’t Make it to MakeUp in LA This Year? Here’s What You Missed…

As a member of such an innovative and research-driven company, I always find it important to go to trade shows like MakeUp in LA (MULA) so that we can explore and share the latest needs and requests of today’s beauty CONTINUE READING >


MULA 2018 Roundtable Takeaways on Makeup Applicators

Feb 21
MULA 2018 Roundtable Takeaways on Makeup Applicators

On the final day of MakeUp in Los Angeles, I joined other product category experts to lead a roundtable about the advances and market drivers regarding makeup applicators. More and more cosmetic companies are realizing that the applicator really matters CONTINUE READING >


Digital Trend Alert: Bright, Sparkly and Whimsical

Jun 08
Digital Trend Alert: Bright, Sparkly and Whimsical

There are so many fun, colorful and bold styles trending right now. From unicorns to mermaids, these nostalgic and fun styles are popping up in the form of fashion, food and beauty. Celebrities and civilians alike have taken to social CONTINUE READING >


What are Beauty Consumers Looking for Right Now? Masks!

Apr 10
What are Beauty Consumers Looking for Right Now? Masks!

This week, Global Cosmetic News published an article on Google’s skin care trends to watch for 2017. Not surprisingly, it’s all about the masks. This is not a new trend – Cleopatra was said to have used mud from the CONTINUE READING >