Beauty Blog

What are Beauty Consumers Looking for Right Now? Masks!

Apr 10
What are Beauty Consumers Looking for Right Now? Masks!

This week, Global Cosmetic News published an article on Google’s skin care trends to watch for 2017. Not surprisingly, it’s all about the masks. This is not a new trend – Cleopatra was said to have used mud from the CONTINUE READING >


What Do Consumers Want From Their False Eyelashes?

Mar 09
What Do Consumers Want From Their False Eyelashes?

Big, bold eyes continue to be a trend in the cosmetic world as consumers search beauty magazines and social media for tips and tricks on how to make eyes look larger and really pop. Below we’ll explore 3 top consumer CONTINUE READING >


Hydrogel Masks: The Latest in Mask Technology

Nov 14
Hydrogel Masks: The Latest in Mask Technology

Facial masks continue to be a growing trend in the skincare market. Happi Magazine notes in a recent Prestige Beauty Continues Growth in Q3 article that growth in cosmetic masks continues to outpace the overall market, with dollar sales increasing CONTINUE READING >


Effusion Cushion Compact Delivers Superior Application

May 27
Effusion Cushion Compact Delivers Superior Application

The newest makeup delivery system has been seen across many brands – the Cushion Compact. This new, popular compact comes with a sponge soaked in light foundation (including SPF) and includes an applicator that allows you to dab the product CONTINUE READING >