Beauty Blog

Building relationships with customers is key to a successful business. Taking a customer-centric approach can help understand what customers want, how they find and shop for products and how they…

Beauty and cosmetic brands are in the business of building customer loyalty. However, loyalty cannot be accomplished simply through packaging, store placement, advertising or influencer marketing. Yes, it’s critical to…

While the weather may have been cool and dreary during this year’s MakeUp in Los Angeles (MULA) trade show, on the exhibit floor it was all about beauty and skincare…

TaikiUSA is proud to be celebrating a milestone this year: 30 years of providing skincare and makeup brands with Beauty Innovations. Combined with science & design, Taiki has continually developed…

In order to stay at the forefront of the ever–changing cosmetic and skincare industry, it is critical to have a deep understanding of the consumer as well as the industry….

For two weeks this summer, the world turned its eye on London to experience the 2012 Summer Olympics. As we witnessed the athletic abilities of men & women around the…

As we see growth in the cosmetic industry and the emergence of new trends, we wondered… is it women that are making the purchases or are men included in the…

Lately there have been many reports on the growing trend of multi-tasking beauty products. The NDP Group reported that 86% of women say they use make-up with skincare benefits. Within…

“Packaging is one of the essential factors which cosmetic companies must take into account when trying to capture attention in crowded marketplaces.” This is reported on CosmeticDesign.com USA, in the…