A recent article in Beauty Packaging Magazine, Advances in Applicators and Tools, started me thinking about how innovations can change our industry. New developments in applicators and cosmetics packaging have…Continue Reading
The rise of the “Alphabet” creams continues to have a significant impact on the cosmetic industry. Major brands have launched a BB or Beauty Balm cream and now are trying…Continue Reading
When you are looking for makeup application tips, the Wall Street Journal isn’t the source that immediately comes to mind. But in an article earlier this month the WSJ recognized…Continue Reading
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