Beauty Blog

We’ve been stressing for years that application matters, but let’s unpack what that really means for today’s beauty consumer and your brand. As you develop skincare and beauty products and…

Whether you’re an artist, a chef or carpenter, the right tools are critical in helping you achieve your optimal results. The same is true for makeup brushes. With so many…

TaikiUSA is proud to be celebrating a milestone this year: 30 years of providing skincare and makeup brands with Beauty Innovations. Combined with science & design, Taiki has continually developed…

There are so many fun, colorful and bold styles trending right now. From unicorns to mermaids, these nostalgic and fun styles are popping up in the form of fashion, food…

The rise of the “Alphabet” creams continues to have a significant impact on the cosmetic industry. Major brands have launched a BB or Beauty Balm cream and now are trying…

The first moment of truth is when a consumer makes a purchase. The second comes when the consumer uses the product, i.e. the application. This experience determines if results are…