Yes, there are a lot of makeup brushes a customer can choose from these days. It’s easy for companies to create just another brush for cheap, but is that the…Continue Reading
Whether you’re an artist, a chef or carpenter, the right tools are critical in helping you achieve your optimal results. The same is true for makeup brushes. With so many…Continue Reading
As a member of such an innovative and research-driven company, I always find it important to go to trade shows like MakeUp in LA (MULA) so that we can explore…Continue Reading
On the final day of MakeUp in Los Angeles, I joined other product category experts to lead a roundtable about the advances and market drivers regarding makeup applicators. More and…Continue Reading
Big, bold eyes continue to be a trend in the cosmetic world as consumers search beauty magazines and social media for tips and tricks on how to make eyes look…Continue Reading
e.l.f. Cosmetics recently announced that it will stop using animal hair to make its beauty tools. “It is the right thing to do and we sincerely hope the rest of…Continue Reading
For tens of thousands of years, Fine Artists have used virtually the same tool to apply emollient paint and watercolor pigments to various media. That familiar shape is essentially a…Continue Reading
Even the best makeup can look bad if it is not applied well. An excellent product can yield a less-than-desirable result if the tools used are not up to the…Continue Reading
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