Beauty Blog

As a member of such an innovative and research-driven company, I always find it important to go to trade shows like MakeUp in LA (MULA) so that we can explore…

On the final day of MakeUp in Los Angeles, I joined other product category experts to lead a roundtable about the advances and market drivers regarding makeup applicators. More and…

Big, bold eyes continue to be a trend in the cosmetic world as consumers search beauty magazines and social media for tips and tricks on how to make eyes look…

e.l.f. Cosmetics recently announced that it will stop using animal hair to make its beauty tools. “It is the right thing to do and we sincerely hope the rest of…

For tens of thousands of years, Fine Artists have used virtually the same tool to apply emollient paint and watercolor pigments to various media. That familiar shape is essentially a…

Even the best makeup can look bad if it is not applied well. An excellent product can yield a less-than-desirable result if the tools used are not up to the…