Brands are searching for key differentiators that will set them apart and make a connection with the consumer. As we are looking for trends that pave the innovation path for 2013, there are different ways to engage the consumer.
NPD Group reports growth in the industry as highlighted in their recent 2013 Beauty Prediction report. Premium products are expected to be on the rise, particularly in fragrance, make up and skincare. Consumers are also looking for “lower cost options, items offering fun and fashion. Brands are trying to win gains by offering novelty, innovative packaging and new application methods.”
Color is a great way to make a difference – designing something that will appeal to various audiences. Tying seasonality and incorporating ‘hot’ media trends into the product design is another great way to gain consumer interest. Brands often try to expand their reach by creating unique products that make an emotional connection.
As reported in the Beauty Packaging article, On-Trend Packaging in 2013, it is reported that “packaging is being utilized to draw attention to products.” Creating a distinction through packaging can set a brand apart in the marketplace.
Taiki designs solutions that are creative and innovative. Staying ahead of trends is the key to developing products consumers are motivated to purchase. Constantly looking for ways to improve the application experience, Taiki’s ideas can make a difference:
For a Novelty idea, try a bouquet of brushes on Valentine’s Day. Colorful brushes that can make a connection with the consumer and last longer than flowers!
For an Innovative Packaging idea, Taiki’s EcoG+ is an antimicrobial package that allows for the reduction or removal of skin irritating preservatives.
For a New Application Method Taiki’s new BB Sponge is an ideal applicator for BB creams– A multi-layer sponge that allows the cream to stay on the surface of the sponge and provides a soft and luxurious feel.
See how Taiki can make a difference for your brand.