Beauty Blog

Clay Mud Masks Get a Sheet Mask Makeover

May 01

Mud masks allow consumers to pamper themselves with a relaxing skin care treatment. Whether they’re looking to unwind after a long week at work or simply want to dedicate half-an-hour to themselves, mud masks help users experience a spa feeling at home. Many times customers will use a mud mask just to obtain that atmosphere of comfort and relaxation, without necessarily considering the benefits of the mask’s formula.

Do Clay Mask Benefits Meet the Skin Care Demands of Today?

The natural minerals in clay mud formulas provide a boost of nutrients to the skin. As creamy, clay-based mud masks dry, they cleanse the skin by absorbing oil and dirt, along with other moisture, giving skin a tight and toned feeling, which consumers look to for a youthful appearance.

Today, however, western consumers are more informed and aware of skin care formulas and their effects. They are up-to-date on K- and J-beauty trends, which both stress a regime that promotes the removal of impurities through exfoliating and toner products, along with intense moisturizing for supple and younger-looking skin.

With non-woven sheet mask technology, now there’s a way to have both the luxurious and pampered feel of a mud mask and the formula benefits of cleansing and nourishment without drying out the skin.

Treat Clogged Pores, Without Clogging Drains

Another critical benefit to changing the mud mask delivery system is that customers significantly reduce the amount of mess compared to clay-based mud masks. They no longer have to worry about clogging drains or staining towels, clothes or furniture. All they have to do is open the individually-wrapped mask, unfold and apply directly to the skin.

The non-woven material of the mask provides a tight seal on the skin, trapping heat and helping pores to dilate so they can absorb more of the beneficial serum.

Taiki offers three delivery options, each with formulas that provide users with the same benefits of a traditional clay mud mask in a neater application that still provides that luxurious, spa-like feel customer seek.

  • Detoxifying Moroccan lava draws out impurities and exfoliates the skin while providing nourishment.
  • Nourishing cocoa seed extract helps prevent premature aging and wrinkle formation by working to improve skin elasticity.
  • Purifying charcoal attracts and absorbs dirt and sebum for improved pore control and a tightening.

After they’re done, all the user has to do is peel off the mask and discard, then rub any remaining serum into the skin.

For more on facial sheet masks and how they’re revolutionizing serums and formulas like mud masks and more, download the 2018 Facial Mask Report.

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